7 Reasons why Product Management continues to play a greater role in SaaS

Great products are the lifeblood of every tech company, whether young or mature. Within the current SaaS landscape — especially regarding self-service and transactional sales models where switching costs tend to be lower and differentiation is more difficult — the role of Product Managers cannot be emphasized enough. They are the key figures to ensure that the company is creating something customers want and execute the product roadmap to stay ahead of the curve, focusing on long-term success. I’m personally excited to see the role of Product Managers continuously evolve. Here are seven reasons why I think this role is more important than ever: